Kindle Vella - A New Approach for Readers to Discover New Stories

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On Jul. 13, 2021, Amazon announced the launch of Kindle Vella, a new mobile-first, interactive reading experience for serialized stories. The new platform of Kindle Vella offers a new way for authors to generate revenue and a new approach for readers to discover new stories. So how does Kindle Vella work? How much does it cost and what opportunities does it offer authors? Let's take a deeper dive into Kindle Vella.

kindle vella

1. What is Kindle Vella?

Kindle Vella is a new platform from KDP (Kindle Direct Publishing). On the platform, anyone can publish short episodes of a story, which will then be available to readers on mobile devices and online. Kindle Vella offers a new way for authors to tell a story to readers, and a new way to engage and interact with readers. Available in the U.S. via the Kindle iOS app and on Amazon.com, Kindle Vella stories are published one short episode at a time. The first three episodes of every story are always free. And then the later episodes should be unlocked using "Tokens", which readers can purchase in the Kindle iOS app or on Amazon.com. Kindle Vella provides authors a new way to earn royalties when reader use tokens to unlock episodes.

2. How Does Kindle Vella Work?

How does Kindle Vella work for readers?

Readers can explore Kindle Vella stories from https://www.amazon.com/kindle-vella or tap Kindle Vella at the top of the Discover tab in the Kindle iOS app. Readers can start any story for free. After that, they will need to purchase "tokens" and redeem them to unlock later episodes. Tokens may only be used to unlock Kindle Vella story episodes in the Kindle for iOS app and on Amazon.com.

kindle vella ios

How does Kindle Vella work for authors?

With Kindle Vella, U.S. based authors can publish serialized stories, one short episode at a time. It's pretty straightforward and easy to use for authors. You can create "stories" or "episodes" directly from your Kindle Vella library in just a few steps.

To publish a story, follow these steps:

Step 1. Go to your Kindle Vella library.

Step 2. Click Start a story.

Step 3. Write your story details like story completion status, title, name, description, image, categories, and tags.

Step 4. Click Publish and start Episode 1.

After you create a story, then you can publish episodes:

Step 1. Go to your Kindle Vella library.

Step 2. Select the story to which you want to add an episode.

Step 3. Click Create new episode or Continue episode.

Step 4. Type or import your episode text.

Step 5. Choose your release date.

Step 6. Click Publish.

3. How Much Does Kindle Vella Cost? How Much Do Author Make?

How much does Kindle Vella cost?

To make it easy for readers to find stories they love, the first three episodes of every story are free. To unlock the additional episodes, readers need to purchase Tokens. The number of Tokens needed to unlock a story is determined by the story's word count.

Roughly, one token is worth 100 words. For example, to unlock a 6000-word story will require 60 Tokens. Easy so far. However the price of a token varies by how many you buy. There are several bundle options available for readers to purchase Tokens on the web and in the Kindle for iOS app. Here is the bundle price:

token's price

How much do authors make?

Authors earn 50% of what readers spend on the Tokens that are used to unlock the their story's episodes. As you can see, readers can buy tokens in bulk at a different price point. Your earnings will basically depend both on how many tokens readers use to read your story, and also the actual purchase price of those tokens.

Here's how royalty earnings per episode are calculated:

Earnings per episode = (Number of Tokens to unlock episode) * (Tokens bundle price/# Tokens in bundle - taxes and fees) * (50% rev share)

For example, here's how much do you make (assuming no taxes or fees):

If a reader purchase 200 tokens for $1.99, and spends 50 tokens to unlock your episode, you’ll earn 50*$1.99/200*50% = $0.25. If you have 10 episodes (with the same length) in your story, you will earn almost $2.5.

If a reader purchase 1700 tokens for $14.99 at a time, the episode requiring 50 tokens would earn you 50*$14.99/1700*50% = $0.22. So you would make $2.2 through the 10-episode story.

4. Kindle Vella Availability

Currently, Kindle Vella is only available to people who reside in the U.S, whether you're a reader or publisher. It means that you can't submit a story if you live outside the U.S, and you also can't read Kindle Vella stories through the platform.

As for now, Kindle Vella is only available through the official Kindle Vella website and the Kindle iOS app. It's not available to the Kindle Android app. Not available on Amazon's first-party devices either! That's right, no Kindle Vella on Kindle e-readers or Fire tablets, at least not for now.

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